We've teamed up with DC Shoes to create a living and moving artwork that spans the globe. Bright blue Electric Bikes have been spotted on 2 continents so far, and rumour has it that this is just the beginning.
So what's it all about: it's about our cities, you and us, creativity, the lengths a band without a major label behind them has to go to get some attention. It's about creating something different and getting people to stop and take a look at the surreal worlds we've built for ourselves, the crazy times we're living in and the real nature of a global enconomy and communications network.
Life is moving increasingly faster, the pressure is perpetual and it’s seemingly all about progress. Each moment is precious but to what are you dedicating your moments? Are you taking in the sights, smelling the smells, feeling everything that is now, or are your precious moments slipping by unnoticed because life is moving too fast?
See a bike that’s covered in tape? Pause. Stop. Rewind. Bikes are all about movement but they can only go so fast, they are more about pleasure, the scenic route, the panoramic view. Have a good look around, what can you see? Hear? Smell? LIVE this moment, forget everything else, it’s now just you and the bike. Choose to remember this moment forever, that’s enough in itself, but if you want something more then take a photo of the bike, use creative license - we dare you – and upload it to facebook tagging the two names on the bike: DC Shoes and The Electric. Like music? Well then you’ll be happy with your memento, everyone gets one because that’s how we roll. There are no losers in this game, like in life, we are all winners. But the more bikes you spot the potentially larger the reward. Fancy a pair of DC shoes? A snowboard even? Find more bikes, tell us where they are, be creative, and you may get extra lucky. At bare minimum you get to fully enjoy a precious few extra moments and that makes you luckiest of all. Life is moving. But only you can set your pace.
One silly idea we had one hazy night has gone global!
At the end of this we'll be dishing out prizes for the best photos from DC and The Electric - with the top prize being a DC PK Ripper Bike. If you want to get involved, email email@example.com for more information.